Posts filed under ‘Marketing’

Event Management

The following query was received from a student:

I am in class XII commerce stream and want to know about event management. Is there a specialised course for this that one can do after class XII? Which are the best companies for this field in India?

Bharat (Faridabad)

Reply from FutureMap career councilor-

Hi Bharat,

Thanks for writing in. Event management is very closely related to advertising and marketing. Events can be thought of as another means of advertising and brand building. Event management, as an activity constitutes of visualization, creativity, meticulous planning and venue management.
In India, depending on the type of organization, opportunities exist at all levels for event managers and organizers, sales people, marketers, producers, designers and administrators. A person who enters into this field has to first join as a trainee, then becomes the promotion co-coordinator. Event management companies nowadays hire lots of young people for this post. A very basic job in promoting the event is given to them. One could do this on a freelance basis also. The next job in this field is event co-ordination. The main job of an event co-coordinator is to supervise the various stages of planning in event management.
Although company prefers experience in managing event you can do specialized course offered by a few institutes. After doing course in advertising, communication, journalism and public relation you have a bright chance to get in this career.
One can work as an event manager in companies like Wizcraft, television channels like Zee TV, coordinate fashion shows for companies like Lakme and organize award ceremonies for magazines like Filmfare. One can also work as a public relation executive in various media and advertisement houses and tourism sector. You can also avail the scope abroad by working as an event manger and coordinator in companies like Oglivy and Mather, Percept’ D mark, CNBC TV, DNA Network and Encompass abroad.


January 20, 2009 at 6:31 am 2 comments